Finest Retailers

Milwaukee Eye Care’s Prospect Avenue location has been recognized as one of 2020’s America’s Finest Optical Retailers by INVISION magazine.  We are thrilled to have an Honorable Mention in the international contest.

Now in its seventh year, the annual contest highlights the best examples of independent eyewear retailers in the United States and Canada. Read the full press release below!

America’s Finest Optical Retailers Press Release


Whether you are looking for a fashionable designer frame or just a stylish new look, we’ll have something that is right for you as well as your budget.

Each of our four locations carries a unique variety of frames. Below are some of the popular brands we have in stock. If you are looking for a particular brand, please call or complete our Contact Us form to find out which locations carry that line.

  • MECA Outdoor Frames 8-11--10

Lens Options

Older man getting new glasses

Our expert opticians have years of experience and are ready to educate you on the latest lens technology. They work closely with our doctors to ensure you you’re getting the latest in precision and technology.

Sun Lenses

  • UV Protection
    Whether it is sunny or cloudy, and no matter what the season – we are exposed to ultraviolet (UV) radiation from the sun. Most of the time, we do not even realize it since UV rays are invisible to the eye. Just as the sun can damage your skin (burning, wrinkling, skin cancer, and premature aging), it can also be harsh on your eyes. Choosing UV protection is crucial in protecting the health of your eyes
  • Photochromic Lenses
    These changeable lenses automatically darken and lighten to provide the right level of protection and comfort over a wide range of light conditions. Milwaukee Eye Care offers the newest technology in photochromic and Transitions lenses
  • Polarized Lenses
    Polarized lenses work exceptionally well to filter out reflected glare from shiny surfaces like water, pavement, and dashboards. They improve contrast and visibility while reducing squinting and eyestrain. Constant advances in technology can give you a competitive edge that will keep you on top of your game. Whether you’re a pro skier, an occasional biker or a fishing enthusiast, there is sun wear available that can help improve your performance.

Anti-Reflective Lenses

Anti-reflective coatings (AR) also known as “non-glare coating” are applied to lenses to reduce reflections. Lenses with a non-glare coating can relieve eye strain while also aiding in improving your visual acuity. Milwaukee Eye Care utilizes premium non-glare products that are easy to clean, scratch-resistant, and hydrophobic.

Progressive Lenses

Progressive lenses are a great option if you struggle to see in the distance and up close. With traditional bifocals or trifocals, there is a harsh line on your lenses that separates the vision into far vision at the top portion of the lens, intermediate or computer vision in the middle portion, and reading vision at the bottom of the lens. With progressive lenses there is a smooth transition from distance vision to near, allowing for comfortable vision at all distances-all without any lines on your lenses.
Progressive lenses should only be fit by experienced opticians to ensure the measurements are as accurate as possible. Stop into any of our four opticals to experience the difference of precise fittings done by Milwaukee’s top opticians.

Hi-Index Lenses

We have come a long way since the day of coke bottle lenses! Hi-Index, or ultra-thin plastics, enable our patients with stronger prescriptions to enjoy wearing glasses with thinner, more attractive lenses. In addition to being thinner, hi-index lenses are extremely lightweight, adding additional comfort to all-day glasses wear.

Blue Light Lenses

Milwaukee Eye Care offers blue light filtering lenses for those patients who are concerned about the effects of prolonged exposure to blue light. Many find this coating helpful while working on the computer.

Why you should choose Milwaukee Eye Care for your optical needs:

  • Honest Professional Advice
  • Competitive Prices
  • Experienced Opticians
  • Friendly Personalized Staff
  • Quality and Fashionable Eyewear – Latest Style of frames, lenses and accessories
  • No appointment needed
  • Our opticians work closely with your doctor to match optical products with your needs
  • No misleading two for one “bait and switch” advertising
  • Woman having her eyes examined


Maybe you turned your back for one minute and the dog got to them, or you searched the house high and low for your missing pair of glasses, only to hear an unexpected crunch underfoot. Don’t toss out your damaged glasses! Bring them to Milwaukee Eye Care for repair!

In the optical department at Milwaukee Eye Care, we not only fit you with the perfect pair of new glasses, but we beautifully restore your all-time favorite glasses when accidents happen. We can reshape, solder, replace old or broken nosepads, replace those teeny tiny screws, order new temples, even repair cracked plastic frames in some cases!

Lenses in Your Own Frame

Do you have a frame you just can’t part with? Let us put new lenses in your own frame.

Local Service You Can Trust

At Milwaukee Eye Care we partner with the very best lens laboratories to ensure you are receiving quality craftsmanship. Our partner lab is located in Milwaukee-just like us! We believe in supporting local businesses in the Milwaukee community to better serve you. This means faster order turnaround and superior local customer service that’s unparalleled.

Hours and Locations

Milwaukee Eye Care Bayside OfficeBayside

8909 N. Port Washington Rd,
Suite 102
Bayside, WI 53217


Optical Hours:
Monday through Friday
8:00 A.M. to 5:00 P.M.
Closed 12:30 P.M. to 1:30 P.M.

Outside of Our Brookfield Office


17280 W. North Ave. #100


Optical Hours:
Monday through Friday
8:00 A.M. – 5:00 P.M.

Outside of Our Franklin Office


9200 W. Loomis Rd. #204


Optical Hours:
8:00 A.M. to 5:00 P.M.
Closed 12:30-1:30 P.M.

Outside of Our Prospect Office


1684 N. Prospect Ave.


Optical Hours:
Monday through Friday
8:00 A.M. to 5:00 P.M.

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