It’s time to see the difference at Milwaukee Eye Care with the grand reopening of our optical department! We have all new frame lines at every location. You won’t want to miss the chance to get your hands on the latest and greatest styles of frames. With the latest technology and the highest standards of quality, our goal is to enhance your vision for the years to come. Stop into one of our optical departments and See the Difference for yourself. We look forward to seeing you soon!


Our optical departments are proud to carry a wide selection of independent frame lines that offer patients something special. We believe in supporting independent designers who create unique and sometimes oneofakind frames. Our independent lines are handselected to bring you the best in craftsmanship, materials, and design. We understand that picking out the right frame can be a challenge and our experienced opticians are happy to help you find the perfect eyeglass frame for your face shape, lifestyle, and budget. Stop by one of our four locations to get a look that is truly all your own.

Lens Options

Older man getting new glasses

Our expert opticians have years of experience and are ready to educate you on the latest lens technology. They work closely with our doctors to ensure you you’re getting the latest in precision and technology.

Sun Lenses

  • UV Protection
    Whether it is sunny or cloudy, and no matter what the season – we are exposed to ultraviolet (UV) radiation from the sun. Most of the time, we do not even realize it since UV rays are invisible to the eye. Just as the sun can damage your skin (burning, wrinkling, skin cancer, and premature aging), it can also be harsh on your eyes. Choosing UV protection is crucial in protecting the health of your eyes
  • Photochromic Lenses
    These changeable lenses automatically darken and lighten to provide the right level of protection and comfort over a wide range of light conditions. Milwaukee Eye Care offers the newest technology in photochromic and Transitions lenses
  • Polarized Lenses
    Polarized lenses work exceptionally well to filter out reflected glare from shiny surfaces like water, pavement, and dashboards. They improve contrast and visibility while reducing squinting and eyestrain. Constant advances in technology can give you a competitive edge that will keep you on top of your game. Whether you’re a pro skier, an occasional biker or a fishing enthusiast, there is sun wear available that can help improve your performance.

Anti-Reflective Lenses

Anti-reflective coatings (AR) also known as “non-glare coating” are applied to lenses to reduce reflections. Lenses with a non-glare coating can relieve eye strain while also aiding in improving your visual acuity. Milwaukee Eye Care utilizes premium non-glare products that are easy to clean, scratch-resistant, and hydrophobic.

Progressive Lenses

Progressive lenses are a great option if you struggle to see in the distance and up close. With traditional bifocals or trifocals, there is a harsh line on your lenses that separates the vision into far vision at the top portion of the lens, intermediate or computer vision in the middle portion, and reading vision at the bottom of the lens. With progressive lenses there is a smooth transition from distance vision to near, allowing for comfortable vision at all distances-all without any lines on your lenses.
Progressive lenses should only be fit by experienced opticians to ensure the measurements are as accurate as possible. Stop into any of our four opticals to experience the difference of precise fittings done by Milwaukee’s top opticians.

Hi-Index Lenses

We have come a long way since the day of coke bottle lenses! Hi-Index, or ultra-thin plastics, enable our patients with stronger prescriptions to enjoy wearing glasses with thinner, more attractive lenses. In addition to being thinner, hi-index lenses are extremely lightweight, adding additional comfort to all-day glasses wear.

Blue Light Lenses

Milwaukee Eye Care offers blue light filtering lenses for those patients who are concerned about the effects of prolonged exposure to blue light. Many find this coating helpful while working on the computer.

Why you should choose Milwaukee Eye Care for your optical needs:

  • Honest Professional Advice
  • Competitive Prices
  • Experienced Opticians
  • Friendly Personalized Staff
  • Quality and Fashionable Eyewear – Latest Style of frames, lenses and accessories
  • No appointment needed
  • Our opticians work closely with your doctor to match optical products with your needs
  • No misleading two for one “bait and switch” advertising
  • Woman having her eyes examined


Our opticians are highly trained and skilled in both simple and complex repairs, and what’s even better is that many times repairs can be done while you wait! We take pride in being able to get your glasses back to you in no time at all. With four locations around the Milwaukee-area, we are always happy to help. Don’t go without your glasses – bring them to Milwaukee Eye Care for repair!

Lenses in Your Own Frame

Do you have a frame you just can‘t part with? Let us put new lenses in your own frame. At Milwaukee Eye Care, our opticians are here to help you preserve the eyeglass frames you love, while updating them with the latest prescription lenses. By partnering with experienced laboratories, we can take your existing frames, order the lenses that meet your visual needs, and quickly fit them in your frames. Our opticians will work with you to ensure your eyewear needs are met by ordering the right lenses for your frames.

Service You Can Trust

At Milwaukee Eye Care we partner with the very best lens laboratories to ensure you are receiving quality craftsmanship. Our premier partners are all equipped with the latest technologies to provide you with the highestquality lenses on the market. They use advanced digital surfacing equipment and advanced materials to provide our customers with the most accurate prescriptions and the clearest vision possible. We also have access to a variety of specialized lens materials, such as highdefinition lenses, hi-index lenses, polarized lenses, and transition lenses. We understand how important your vision is and that‘s why we partner with the best lens laboratories in the business. Our commitment to quality means that you can be assured you are getting the best lenses available to help you see clearly and comfortably.

Finest Retailers

Milwaukee Eye Care’s Prospect Avenue location was recognized as one of 2020’s America’s Finest Optical Retailers by INVISION magazine.  We are thrilled to have an Honorable Mention in the international contest.

The annual contest highlights the best examples of independent eyewear retailers in the United States and Canada. Read the full press release below!

America’s Finest Optical Retailers Press Release

Hours and Locations


8909 N. Port Washington Rd,
Suite 102
Bayside, WI 53217


Optical Hours:
Monday through Friday
8:00 A.M. to 5:00 P.M.
Closed 12:30 P.M. to 1:30 P.M.

Outside of Our Brookfield Office


17280 W. North Ave. #100


Optical Hours:
Monday through Friday
8:00 A.M. – 5:00 P.M.

Outside of Our Franklin Office


9200 W. Loomis Rd. #204


Optical Hours:
8:00 A.M. to 5:00 P.M.
Closed 12:30-1:30 P.M.

Outside of Our Prospect Office


1684 N. Prospect Ave.


Optical Hours:
Monday through Friday
8:00 A.M. to 5:00 P.M.

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